Portfolio

ELO AI Platform

ELO AI Research Platform

AI research tool that flags contested knowledge by mapping where LLMs disagree

What was hard: Building a consensus voting mechanism across flagship LLMs, then optimizing it to be small and scalable enough to post-process documents in real-time. AI-agent development that could research, websearch, read and cite academic databases, and do data analysis, plus a RAG pipeline for all content within it.

MVP in 2 months, researchers from Cambridge/Bristol/Imperial testing, early users publishing significantly faster

Product • Design • AI Research

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Lumin LMS

Lumin

Multi-Agent AI LMS for schools and K12

What was hard: Multi-agent orchestration, and the academic sales cycle. LMS's are sticky, getting people to uproot their infrastructure.

Product • Systems • Education • AI

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KEATH.ai Application

KEATH.ai Web Application

Assessment platform used by thousands of educators globally

What was hard: Making complex workflows intuitive for lecturers of any age and technical competence. Designed straight into code, built the entire frontend solo.

Thousands of teachers, hundreds of thousands of assessments marked, 25 university partners

Product • Design • Education

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KEATH.ai Website

KEATH.ai Marketing Site

Brand and website for enterprise sales to universities

What was hard: Designing for institutional trust — vice chancellors and procurement teams, not end users

Design • Enterprise • Branding

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ELO Website

ELO Website

Marketing site for AI research platform

What was hard: Communicating complex AI concepts to researchers while maintaining credibility and clarity

Design • Marketing • AI

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AI Tutoring System

Curriculum-aware AI tutors deployed in school

What was hard: RAG pipeline constrained to only the curriculum, handoff system to human teachers, deliberately delayed answer revelation to match real pedagogy. Built this 18 months before ChatGPT/Gemini did similar.

Product • Systems • AI • Education

Private deployment

Fajj Lead Generation

Lead Generation System — Fajj

Automated outreach connecting Saudi hotels with Umrah travel agents

What was hard: Qualifying leads automatically in a market I knew nothing about

10+ warm calls booked per week

Systems • B2B • Automation

KJ Academy

KJ Academy

Commissioned website for women's beauty academy

Design • Education • Community

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Financial Services Landing Page

Financial Services Landing Page

High-converting landing page with integrated AI chatbot

What was hard: Providing empathetic support for vulnerable users while maintaining professional credibility

Design • Systems • Financial Services

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Figma Design Work

Design Systems & Figma Work

Collection of component libraries and UI workflows

I often design straight into code, but this shows fluency in traditional design tools

Design • Figma • Component Libraries

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Michael Hurley at the top of Kilimanjaro

Kilimanjaro Summit

Climbed Kilimanjaro, raised £4k for Amnesty International